Capturing Cohesive & Approachable Headshots for Lugtons Real Estate

Working with the team at Lugtons Real Estate, based right here in Hamilton, we created professional headshots that blend a polished, approachable style. The goal? To reflect the welcoming nature of Lugtons' agents while staying visually cohesive across their site.

Building a Branded Look

From the beginning, we collaborated with Lugtons' marketing team to bring their vision to life. Together, we developed a look that balances fun and casual with a touch of professional polish. This meant creating a brand-aligned 'what to wear' guide for the agents, allowing their headshots to sit seamlessly together on the website. To keep the photos warm and inviting, we used a warm-toned editing style, as requested by the marketing team, enhancing the approachable feel of each portrait.

Crafting the Right Setting

We hunted for the ideal natural light studio here in Hamilton, aiming for a setup that felt fresh, clean, and modern. A white backdrop added a cohesive look that aligned with Lugtons' other marketing materials, especially compared to previous headshots taken in a more home-style setting.

To add comfort and consistency across images, we sourced furniture that would suit all body types—simple, elevated options to enhance the overall aesthetic and bring a professional yet welcoming vibe.

Bringing It All Together Over Three Days

Shooting over three days, we captured each agent's unique personality within a unified brand style. The result? Candid, approachable portraits that look fantastic alongside each other on the Lugtons website. It’s exciting to see how much impact cohesive, thoughtfully crafted headshots can have for a brand!

Interested in updating your own team’s look? Headshots can help showcase the professionalism and approachability of your team in a way that speaks to your audience. Get in touch to discuss updating your headshots!