You’ve got your branding photos! They look amazing, and now you’re wondering, “What do I do with these?” It’s easy to get stuck when it comes to working them into your marketing. So, how do you take these photos and turn them into tools that connect with your audience and boost your brand? Let’s dive into some fun, creative ways to put them to work!
Make Your Website Totally You
Your website is your digital first impression, so let your personality shine! Clients want to see you in action, in different contexts, and doing your thing. Here’s how to make your site as engaging and you as possible:
🌟 Hero Image
This is the big, bold image that greets visitors first. Pick a photo that screams what you’re all about—it should connect directly to your services. Pair it with a clear headline that says exactly what you do and who you do it for.
📸 Service Showcase
Got multiple services? Use photos to show them off! Pair each service with an image and a short explanation. Most people skim, so photos make it super easy for them to see what you offer at a glance.
💁♀️ About Me Page
This isn’t just about you—it’s about your dream client too. Still, your face should be all over this page! Seeing you helps potential clients feel connected and figure out if you’re the right person to work with.
👋 Contact Page
Don’t skip the photo here either! Add one of yourself to keep things personal. People love doing business with people, and a friendly face makes reaching out way easier.
🔍 SEO for Your Photos
Don’t just upload your photos and call it a day. Tag them with relevant keywords to help search engines find you. This small step can make a big difference in getting your dream clients to land on your site!
Crush It on Social Media
Here’s the truth: whenever I (reluctantly) share a photo of myself on social media, my engagement doubles—sometimes even triples—compared to when I post my work. Wild, right?
Do I feel awkward about it? Totally. I’ve had all the thoughts: “No one wants to see me; they just want my work,” or “Am I posting too many photos of myself?” But here’s the thing—people love the behind-the-scenes moments and the stories that make you relatable. It’s all about building that know, like, and trust factor.
So, how can you use your brand photos on social media like a pro? Try these:
🎯 Keep Your Aesthetic Consistent
Sharing your brand photos keeps your feed looking polished and on-brand. It also helps establish you as an authority in your niche.
📅 Plan Ahead
I use a scheduling platform (Latergram is my go-to!) to plan a month’s worth of content in one go. After that? I don’t have to think about it—bliss!
🤝 Tag & Collaborate
Shout out the vendors who helped with your shoot—makeup artists, clothing brands, studios, or your photographer. Tagging them increases visibility and often gets your posts shared. Bonus: offer to let them use your photos on their own platforms if it fits their vibe.
👋 Post on Personal Accounts Too
Don’t forget about your personal profiles! Sharing your brand photos there keeps friends and family in the loop and reminds them what you do—you never know who’ll recommend you next.
🎥 Show Some BTS
Grab a few behind-the-scenes clips during your shoot. People love seeing the process, and it’s a great way to show you’re invested in your brand.
Your audience wants to connect with you, so don’t be shy about putting yourself out there! 📸✨
Level Up Your Email Signature
Want to make your emails a bit more personal? Add one of your brand photos to your signature! It’s a simple way for people who’ve never met you to connect your name to your face. Just make sure the photo is properly sized so it doesn’t take over the email—it’s about the right touch, not too much.
Give Your Blog a Glow-Up
Your blog is where you share your expertise and connect with your audience—it’s more than just a space to talk about your services. Using your brand photos here adds a personal, authentic touch that builds trust and reinforces your authority.
Swap out those generic stock photos for your own images to make your posts feel more you. Use your photos as blog covers or sprinkle them throughout your content to keep things consistent with your brand. It’s a simple way to make your blog stand out while staying true to your style!
Make your newsletter pop by adding your brand photos! A visually appealing newsletter grabs your subscribers' attention and keeps them engaged.
Use your images to highlight key points, tell your story, or simply make the layout more exciting. It’s an easy way to connect with your audience while keeping your branding consistent and memorable.
These are just some of the ways you can get the most out of your photography investment and use your business branding images as a powerful marketing tool.
If you're interested in learning more about how to plan your next brand photoshoot from start to finish, be sure to check out my resources for insights and guidance, or just get in touch!
